First published by Miroslavo. Branding is a crucial aspect of any business, as it helps to establish a strong identity and differentiate a company from its competitors. However, choosing the right branding strategy can be a challenging task, especially when it comes to deciding whether to create separate brands, make sub-brands under one master brand, or keep everything […]

Creating a name that is recognisable, symbolic and captures a brand’s philosophy is no easy feat. In this article, I would like to help you understand the various type of brand names that the marketplace is made up of and share some quick tips on how to create one. Not every name is made the