Wix SEO Audit Checklist: 12 Checks That Actually Matter

Wix has closed most of its old SEO gaps, but you still need to configure it deliberately. Here is what to check on a Wix site.

The checks to run

1. Indexability. Confirm key pages return 200, are not noindexed and are not blocked in robots.txt.
2. Canonicals. Each page should canonicalise to itself (or to the one preferred duplicate) on the https, single-host URL.
3. Redirects. One hop from old to new URL; no chains or loops; http→https and www/non-www resolved.
4. XML sitemap. Lists only indexable, canonical 200 URLs and is submitted in Search Console.
5. Title tags. Unique, include the primary keyword early, and fit roughly 580 pixels.
6. Meta descriptions. Unique and persuasive; treat length as a click-through concern, not a ranking one.
7. Headings. One clear H1 that matches the page topic; logical H2/H3 outline.
8. Internal links. No orphan pages; important pages within three clicks of the homepage; descriptive anchor text.
9. Broken links. Fix internal 404s and links that go through redirect chains.
10. Images. Descriptive alt text, compressed formats, explicit dimensions to avoid layout shift.
11. Structured data. Valid schema for products, articles, breadcrumbs or local business, matching visible content.
12. Speed & Core Web Vitals. Check LCP, INP and CLS on templates, not just the homepage.

Wix-specific pitfalls

• Set unique titles and descriptions in the SEO panel per page and for dynamic pages (patterns), rather than relying on defaults.
• Use the redirect manager for every URL you change, because old URLs are not redirected automatically.
• Check mobile and desktop layouts separately; hidden elements can still contribute heading and link noise.
• Heavy animations and apps affect Core Web Vitals; test real pages on a mobile profile.
• Confirm your custom domain is connected as the primary, with the free wixsite domain redirecting to it.

How to prioritise

Start with anything that stops pages being crawled or indexed (robots, noindex, canonicals, redirects), then fix titles and headings on your highest-traffic pages, then work down. Don't spend a day on cosmetic warnings while indexing problems exist. A whole-site crawl groups results by impact so you can work in that order.

Download the free audit checklist (XLSX) to track these checks across clients or sites.