SEO audit tool pricing
You pay for the pages you audit. Every plan has the full audit, the fix for each issue and the score history. Higher plans add whole-site crawls, monitoring and white-label reports.
Free
For trying it on your own pages.
- 30 page audits a month
- Keyword-aware audit and fixes
- Your Google position for the keyword (30 live checks a month)
- Search intent and People Also Ask check
- 5 AI rewrites of titles and descriptions
- 1 keyword research run a month
- Every check, scored by impact
Pro
For freelancers and in-house SEOs.
- Everything in Free, plus:
- 5,000 pages a month
- 3 sites, crawls up to 500 pages
- Weekly monitoring: new, fixed and still-open issues
- Rank tracking for 50 keywords
- Search Console clicks and impressions per keyword (coming soon)
- AI fix writer: intros, sections and FAQ answers
- 30 competitor-gap runs with an authority check
- 10 keyword research runs and 5 link prospect reports a month
- Article writer: 15 articles a month, more in packs from $10
- PDF and Excel reports
Agency
For agencies with client sites.
- Everything in Pro, plus:
- 30,000 pages a month
- 10 sites, crawls up to 2,000 pages
- White-label PDF and client links
- Rank tracking for 300 keywords
- Branded audit widget for your site
- 100 competitor-gap runs
- 30 keyword research runs, 15 link prospect reports
- Article writer: 40 articles a month
- 3 seats, email alerts on regressions
Agency+
For larger agencies and multi-site brands.
- Everything in Agency, plus:
- 100,000 pages a month
- 25 sites, crawls up to 5,000 pages
- Rank tracking for 750 keywords, 150 checked daily
- 300 competitor-gap runs
- 75 keyword research runs, 40 link prospect reports
- Article writer: 100 articles a month
- 10 seats, priority support
Prices in US dollars, including sales tax or VAT where it applies.
Compare plans
Every plan has the full 65+ check audit, the fix for each issue and score history.
| Feature | Free | Pro | Agency | Agency+ |
|---|---|---|---|---|
| Price | $0 | $39/mo | $89/mo | $189/mo |
| Pages audited a month | 30 | 5,000 | 30,000 | 100,000 |
| Sites (projects) | – | 3 | 10 | 25 |
| Pages per site crawl | – | 500 | 2,000 | 5,000 |
| URLs per bulk audit | 3 | 200 | 500 | 1,000 |
| Scheduled re-audits and alerts | – | |||
| Competitor-gap runs a month | – | 30 | 100 | 300 |
| AI-written fixes a month | 5 | 80 | 150 | 300 |
| AI fix writer: intros, sections, FAQ answers | – | |||
| Live Google position checks a month | 30 | 500 | 2,000 | 4,000 |
| Search intent and People Also Ask check | ||||
| Keyword ideas from ranking data a month | – | 50 | 200 | 400 |
| Keyword research runs a month | 1 | 10 | 30 | 75 |
| Link prospect reports a month | – | 5 | 15 | 40 |
| Articles written a month | – | 15 | 40 | 100 |
| Extra article packs, any paid plan (don't expire) | – | 20 for $10, 50 for $25, 100 for $45 | 20 for $10, 50 for $25, 100 for $45 | 20 for $10, 50 for $25, 100 for $45 |
| Tracked keywords (weekly) | – | 50 | 300 | 750 |
| Keywords checked daily | – | – | – | 150 |
| Authority check against the top 5 | – | |||
| Closest-to-page-1 report, cannibalisation, internal links | – | |||
| PDF and Excel reports | – | |||
| Google Search Console (coming soon) | – | |||
| White-label reports | – | – | ||
| Client portal clients | – | – | 10 | 25 |
| Branded audit widget | – | – | ||
| Team seats | 1 | 1 | 3 | 10 |
| Priority support | – | – | – |
Running more than 25 sites?
For higher volumes, more seats, single sign-on or custom terms, tell us what you need and we will put together a plan.
Questions about plans
What counts as a page audited?
Each URL we fetch and check, in a single audit or a crawl, counts as one page. If a crawl finds fewer pages than it reserved, the rest go back to your monthly allowance.
Do I need a card to start?
No. The free plan only needs an email address.
What is a live position check?
When you audit a page with a keyword, we look up where it ranks in Google right now. Each new keyword uses one check; the same keyword audited again within a few days is free, because we reuse the result.
What does the free plan leave out?
Whole-site crawls, PDF and Excel reports, Search Console data, rank tracking, the article writer, link prospects, the AI fix writer for sections and FAQ answers, and the competitor authority check. The page audit, the keyword checks, one keyword research run a month and the fix for every issue are free.
How do article packs work?
Each paid plan includes articles every month. If you need more, any paid plan can buy a pack of 20, 50 or 100 articles; pack articles don't expire and are used after your monthly allowance.
What happens when I reach my limit?
New audits pause until your allowance resets next month or you change plan. Existing reports stay available.
Can I switch or cancel?
Yes, at any time from Settings. Upgrades apply straight away and billing is prorated.
What happens to my data if I cancel?
You can export every report first. After cancelling we keep your data for 90 days, then delete it.
How do payments and refunds work?
Payments are handled by our payment provider, which acts as merchant of record and deals with sales tax and VAT. If you are unhappy in the first 30 days of a paid plan, we refund you.
Do you offer enterprise terms?
For SSO, custom terms or very high volumes, contact us and we will put together a quote.
Start with the free plan.
30 page audits a month, every check and every fix. Upgrade when you need more.
Start free