The Seotific blog
Plain answers to the SEO questions that come up in every audit: what an error means, whether it matters, and what to do about it.
Technical SEO
Indexing errors, canonicals, rendering and site structure: what each one means and how to fix it.
Crawled, currently not indexed
Google fetched the page and chose not to keep it. Causes and fixes.
Read the postDiscovered, currently not indexed
Google knows the URL but hasn't fetched it. How to get it crawled.
Read the postDuplicate without user-selected canonical
Google found duplicates and you gave no canonical. Causes and fixes.
Read the postCanonical tag points to another page
When a cross-page canonical is correct, and the five cases that hide pages.
Read the postOrphan pages
Pages with no internal links: how to find them and what to do with each.
Read the postJavaScript SEO rendering check
Compare raw HTML with the rendered page to see what crawlers miss.
Read the postOn-page SEO
Titles, descriptions, headings and word counts, and the myths that grow around them.
Meta description too long
Why the warning is usually low priority, and the pages where it isn't.
Read the postMultiple H1 tags
Google handles several H1s; why one clear H1 is still the better default.
Read the postTitle tag length
Why titles are cut by pixel width, and how to write ones that fit.
Read the postKeyword density
Why there's no ideal percentage, and what to check instead.
Read the postDoes word count matter for SEO?
Why length isn't a ranking factor, and how to choose the right length.
Read the postAudits and scores
What audit warnings and SEO scores tell you, and which ones to ignore.
Are SEO audit warnings important?
What warning labels mean, and the warnings worth acting on.
Read the postWhich SEO errors matter most
30 common audit errors ranked from critical to cosmetic, with the reason for each.
Read the postIs SEO score important?
What different SEO scores measure, what a good one is and when to watch it.
Read the postAI search
How AI assistants find, read and cite web pages.
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