Practical SEO from practitioners. No fluff.
Is a long meta description an SEO problem? Learn how Google truncates and rewrites snippets, the length to aim for, and when to ignore the warning.
2026-10-05H1 tagDo multiple H1 tags hurt rankings? What Google says, why one H1 is still best practice, and how to fix templates that output several.
2026-10-05canonical tagYour canonical points to a different URL — is that a problem? Learn the legitimate cases, the harmful ones, and how to fix canonical errors.
2026-10-05indexingGoogle crawled your page but didn't index it. The real causes — quality, duplication, weak internal links — and a step-by-step fix plan.
2026-10-05keyword densityThere is no ideal keyword density. What to do instead: keyword placement, topic coverage and avoiding over-optimisation.
2026-10-05word countWord count is not a ranking factor. Why long content often ranks anyway, and how to decide the right length for a page.
2026-10-05title tagGoogle truncates titles by pixel width, not character count. How long a title can be, and how to avoid truncation.
2026-10-05JavaScript SEOGoogle can render JavaScript but it's slower and less reliable, and many other crawlers can't. How to check and what to do.
2026-10-05SEO auditA 300-issue audit report is useless without priorities. How to rank fixes by ranking impact, traffic and effort.
2026-10-05site structureOrphan pages have no internal links; deep pages sit many clicks from home. Why both hurt crawling and how to fix them.
2026-10-05Shopify SEOA practical Shopify SEO audit checklist: the technical, on-page and indexing checks worth doing first, and the common Shopify-specific pitfalls.
2026-10-05WordPress SEOA practical WordPress SEO audit checklist: the technical, on-page and indexing checks worth doing first, and the common WordPress-specific pitfalls.
2026-10-05Wix SEOA practical Wix SEO audit checklist: the technical, on-page and indexing checks worth doing first, and the common Wix-specific pitfalls.
2026-10-05JavaScript SEOA practical Next.js SEO audit checklist: the technical, on-page and indexing checks worth doing first, and the common Next.js-specific pitfalls.
2026-10-05comparisonHow to compare free SEO audit tools: the criteria that matter (impact ranking, JavaScript rendering, site crawl, accuracy) and where free tiers usually stop.
2026-10-05report templateA practical structure for a client-ready SEO audit report: executive summary, prioritised findings, evidence and a 30-60-90 day plan, plus a free checklist download.
2026-10-05Most SEO tools give you a list of 80 issues and call it an audit. The problem: they treat a missing alt tag the same as ...
2025-01-15Sorting by search volume and filtering by keyword difficulty is how agencies have done keyword research for 15 years. It...
2025-01-22A checklist tells you H1 is missing. A strategist tells you why no H1 means Google can't establish topical relevance for...
2025-02-01The operational challenge of agency SEO at scale: every client needs the same rigour but different strategy. A workflow ...
2025-02-08ChatGPT, Perplexity and Google AI Overviews are changing how people find information. Generative Engine Optimisation (GE...
2025-02-15A complete SEO audit in 2025 covers more than meta tags and broken links. This checklist covers all 60+ checks that matt...
2025-02-22Pages more than 3 clicks from your homepage are crawled less frequently by Google. For large sites, this is the invisibl...
2025-03-01Not all schema is worth implementing. FAQ schema got restricted. Article schema rarely triggers rich results alone. Prod...
2025-03-08